If you are looking to rent your apartment you need to know how to market it effectively. There are a number of ways that you can do this without having to get an agency involved. All you have to do is think a little outside the box.
Market Where Your Renters Are
When you market your apartment you should consider who you are looking to rent to. Once you know your target market you should tailor where you market to where they are likely to be. If you are looking for students to rent to you can try placing adverts at the university or college. Bike sharing stations are a great place to advertise because a lot of different people pass through.
You should also consider social media and where you target renters are likely to be. Facebook offers a lot of groups where you can advertise your property for free. A lot of people have had a lot of success with these groups and it is always worth a try.
Mutually Beneficial Relationships With Local Merchants
Your local merchants are a great place to put up adverts because people interested in renting in the area are likely to pass through. However, it is best that you can offer them something in return for using their store as an advertising board. The best thing to offer is to market their business as well. You can include promotional information in the welcome packet to your new tenants.
Take Good Pictures
The pictures that you have of your apartment will be what draw potential renters to you. If the pictures are dark and make the property look small you wont get many hits. If you have the funds you can hire a professional photographer to take the pictures for you to ensure that they are the best quality.
Hold An Open House
Many people do not consider that it is possible to hold an open house for an apartment in the same was as for a house. You will need to choose a Saturday to hold the open house. To get people to your apartment you should put up signs around the neighborhood stating the day and times for the open house.
There are a number of ways that you can market your rental apartment without having to get an agency. It is important that you consider who you will rent to and find where they will look. You should also not underestimate the potential of social media.